Logan Paul’s net worth: From YouTube Fame to WWE, Prime Drinks, and Business Ventures

Logan Paul has more than 23 million subscribers. He is one of the biggest names on YouTube. He made Forbes’ list of top-paid creators in 2017, 2018, and 2021. His videos and sponsors bring him near $120 million. It is a fortune.

Logan Paul is in the news again. He ended his one-week “retirement” to return to WWE. Now, Conor McGregor says they may fight in an exhibition match in India.

Paul is 29. He has done many things—YouTuber, boxer, businessman, and wrestler. He first became famous on YouTube. With over 23 million followers, he is one of the biggest.

How Much is Logan Paul’s Net Worth in 2024?

Here is a look at his wealth and earnings. Logan Paul made Forbes’ list of highest-paid YouTubers in 2017, 2018, and 2021. In 2024, he ranked No. 12 on their Top Creators list. He made $9.8 million from YouTube. Other reports say he earns close to $120 million from ads and sponsors. Celebrity Net Worth puts his fortune at $150 million. They say he makes at least $20 million a year.

Logan Paul’s WWE Earnings

Logan Paul joined WWE in April 2023 and signed a multi-year contract with the company. He earns $5 million from it. 

Business Ventures Beyond YouTube

Probably should’ve partnered with Kane for this one @WWE pic.twitter.com/O23bYOLMTY

— Logan Paul (@LoganPaul) July 7, 2024

Paul co-founded Prime Drinks. It recorded sales of $1.2 billion in the year 2023 but reduced to nearly 50% in the year 2024. He also has Lunchly, a snack company, and Maverick Apparel, clothing company. He hosts Impaulsive, a popular podcast. 

Logan Paul’s CryptoZoo Controversy

Not all his businesses worked. CryptoZoo, an NFT game that he launched in 2021, did not succeed. It was exposed as a scam. Paul stated that he would offer to refund $1.5 million to the investors. He has not done it yet.

Conclusion

Forbes included Logan Paul in its list of highest-paid YouTubers in three consecutive years, namely, 2017, 2018, and 2021. In 2024, had had earned the rank of the 12th placement in the list of the Top Creators list. He has reportedly earned $9.8 million from his work on YouTube. Celebrity Net Worth says his net worth is $150 million. 

FAQs

Q1: How did Logan Paul build his massive net worth of $150 million? 

Paul understood diversification long before most of us learned how to prepare breakfast. From having a YouTube channel with 23 million subscribers, he was able to turn it into a full-fledged business. Paul has established a number of income sources, which include YouTube revenue, WWE wrestling, Prime energy drinks, and several other businesses. It has not always been a hit (CryptoZoo, anyone?), but his portfolio is as versatile as his career.

Q2: What happened with Prime Drinks in 2024? 

While Prime Drinks was able to achieve a phenomenal $1.2 billion in sales in 2023, 2024 saw a drastic drop in sales to 50%. The drastic decline indicates that viral marketing and celebrity endorsement can only go a long way in the highly saturated beverage industry. Still, it is not easy to achieve billion-dollar sales for a YouTuber who is now a beverage tycoon.

Q3: What’s the deal with CryptoZoo and the promised refunds? 

It was launched in 2021 and was later discovered to be a scam, and this led to Paul to offer to refund $1.5 million to investors. However, like most other promises made in the world of cryptocurrencies, these refunds are still in the realm of ethers. It is a caution that the Paul portfolio is not all gold and some ideas should remain buried in the graveyard.

Q4: How lucrative is Paul’s WWE career? 

Wrestling is not a bad paying job as far as Logan Paul is concerned. He signed a new multi-year deal to join WWE in April 2023 and the contract will pay him $5 million. From wrestling with YouTube algorithms to wrestling in the ring, this has been quite lucrative for the young man. The deal proves that Paul’s talent to attract attention is just as effective in the wrestling ring as in entertaining the audience.